Thursday, March 15, 2018

Can Bounce Back?

By Jason Ching, Turtle Bay

Well into the month of March and the time for Town Dancer to accept second place to Platinum Horseshoe blog. They had two decades of first place, mainly readers establish by Calvin a long time ago when he was doing some terrific blogging. The main contributors of information for Platinum Horseshoe have been Wahiawa Ballroom Dance Club and Aiea Ballroom Dance Association. One person blogging is SOS (same old shit) and they can just keep it going but not like good outside feedback to share with reader/dancers.

"For some, life is a battle, for others, it’s a dance.
For the rich it is a party, for the poor it is chance." 

The young all over Oahu seem to be doing pretty good in their type of dancing and many do not know they will grow out of it. And many with a computer are beginning to use it for dance information. And the exchange of dance information with their fellow dancers will make quite a different dance scene on Oahu. Waianae and the North Shore are getting ready.  Posters are usually colorful and easy to post. It goes into these blogs even if it is advertising. Being colorful and short on text, it is easy for the reader. And for us, the reader/dancers should be numbah one.

"Fly Me To The Moon" by Lisa Ono

Guest Bloggers are the preferred ones, next to the readers they are the most important. They have special privileges - they can open, write, and close the blog on their own. There are certain parameters but as a rule they write whatever they want and whenever they want to. Of course it has happened that some people have blamed the administrator for something that the Guest Blogger wrote. Read carefully and you will see the responsible person for the blog.

"As I have grown elder, I've learned that pleasing everyone is impossible,
but pissing everyone off is a piece of cake."

Sunday, March 11, 2018


The Night Club is not quite there in many places. Why aren’t there so many millennials patronizing night life venues nowadays? We know that millennials aren’t frequenting nightclubs often, but why? What are their reasons? Surveys have set out to find the answers. Millennials who were not regular nightclub attenders were asked for their reasons for not attending and they found millennials can go elsewhere to discover and listen to new music. And that they can’t have a decent conversation with people at nightclubs. Then there is the music for the particular dance crowd.

"Social dancers, hope that every dance they do reveals something
of themselves or some wonderful thing a human can be.” 

Bachata and Salsa have established their customers with the type of  music offered and do quite well. There are no Tango or Swing night clubs but they are there in the big cities on the mainland. And that leaves us with social dance music which includes a large part of Latin. Older more experienced millennials will gravitate towards this.Younger ones will remain in the more athletic type dancing such as hip hop and popping. They are all dancers in that they move to the music with their own interpretations.

"Aloha No Kalakaua byAmy Hanaiallii

Technology has played a tremendous role in how we source our entertainment and choose to communicate, which is a major change from the past. Generation X was highly depended on nightclubs to dictate what was worth listening to, hear new releases, and dance to those catchy beats. With advancements in technology and music streams at their very fingertips, the more experienced millennials discover the Oldies but Goodies. This music is the one they prefer to dance to and it provides much value for socialization.

“The things you do for yourself are gone when you are gone,
but the things you do for others remain as your legacy.”

Tuesday, March 6, 2018

First Place No More.

It is pretty certain now that Platinum Horseshoe blog will establish itself firmly in First Place with the opportunity of blogging Aiea Ballroom Dance Association.  After 20 years, the champ will go into semi retirement. Additional competition may come from the new Dance And Live weekly. At this time we come across the fact that there are many that decided many years ago that they did not wish to participate in our endeavors. They have the absolute right to do as they please as long as long as everyone understands that they made the decision, we did not exclude them.

“Social dancers know that when it has been the perfect song and
you have danced with the perfect partner, you must have
been the greatest dancer who has ever lived." 

They must be respected for having their own opinions. I have met so many new and good people in this new year alone. that I am still puzzled as to where we are going. The seeds for possible contribution of ideas are forming ever stronger. We need them for these blogs. I cannot do it by myself and we are fortunate to have so many good thinking people among the readers with common sense and an honest opinion. We have over 30 thousand dancers on Oahu.

"Walk Through Paradise With Me" by Melveen Leed

There are at least two more dance clubs in the plans.Why? I don't really know unless it is pure distance. The convenience in having a dance club in Waianae or the North Shore sounds good to me.There are some that do not understand that the readers of these blogs may be considered dancers, maybe not in the same style, but we love moving to music. You don't understand that, then we are sorry that you are out. but it was your choice.

She said, "My dance partner dumped me for my best friend." - 
"Why? Was she a better dancer?" - "I don't know, I never met her."

Thursday, March 1, 2018

Second Place

After two decades of being in first place with more average hits per day than any other blog, the day is coming for Town Dancer. Sometime in the next month Platinum Horseshoe will become number one. Maile Yagi is the foremost information contributor and with dance information to share we get readers. Of course, many groups have a different outlook. They believe that the blogs are benefiting enormously on their talent, good looks, fame and good fortune. Something wrong there?

"Social dancers celebrate themselves when they dance and sing softly
to themselves. They are the song, the poem, the soil and a gem.
The can be the ocean and the voyage."

Eventually most of our "clients" will realize that they are getting the cheapest public relations in dancing circles with just a little kokua. The subject matter can vary and it will include your own unique point of view which is of real value. It will take some time before the groups realize that they coulda been a contendah! Next to the items of information are the candid photos of our dance scenes. And our friends in them of course.

"Til I Waltz Again With You" by Theresa Brewer

The Best in the West
The most important thing is that each blog will develop its own agenda, Watch what Wahiawa Ballroom Dance Club is doing then do your own thing the way you want it. And the good thing is that no one on this island knows enough about blogs to make any iron tight predictions. I have been in it for two decades and what do I know?

"Social dancers just love it, when the lyrics to the song they are dancing,
totally apply to their current situation."

Sunday, February 25, 2018


I really thought we were not due for the Law of Diminishing Returns so soon. But from the looks of the numbers for this year, it is pretty definite that we have arrived at a plateau. I am certain now that the lack of feedback is the reason. My numbers from a couple of months back pointed to somewhere this year and it may be here now.  All my love of numbers, experience and confidence for numbers have left me ill equipped to understand that some human motivations cannot be quantified or predicted.

Some social dancers say, 'Write about dancing? Dancing is not
something to write about, dancing is to dance.”

Specially that so many friends and acquaintances are perfectly capable of making their own decisions. Of course, the net result is that it makes for a more interesting readership when we get feedback from other sources. I have been too lax at getting more information contributors on dancing, They in turn are not quite sure of blogging and have been reluctant to share whatever they have. So we have our work cut out for all of us. Meanwhile you have Dance Fever Oahu and Frank's Blogs covering town and they have much dance information not available to us.

"Maui Waltz" by Loyal Garner

We need at least one Line dance source and perhaps another ballroom dance source from West Oahu to establish the fact. Clones are not needed and there is a wealth of ideas in our Guest Bloggers. For us on this Island it is Town Dancer and Platinum Horseshoe. Town Dancer has many of the readers established by Calvin a couple years back. This coupled with Search Engine hits and and some scam, spam robot hits have it first place. However feedback is the solution for all our blogs and Platinum Horseshoe shows promise because of the kokua from Wahiawa Ballroom Dance Club.

"Painting and architecture are a part of space. But only the dance
lives at once in both space and time."

Wednesday, February 21, 2018

Dance Blogging on Oahu

Definite after all these years and now with six blogs, the rules have evolved all by themselves. In our blog the most definite item is the SOS. (same old shit.) This is the viewpoint of the same person month after month which is fine except that we live in a much larger dance world on Oahu. So the comment space at the end of every one of blogs is an invitation from anyone who is not SOS. Very valuable but we get so very few.

“Social dancers like to watch other social dancers that are totally aware of themselves and dance their way in a manner that is decided by their hearts.

Our next category is the "Two Center," the information contributor willing to share their 2 cents, a little more with our fellow dancers by email. Perhaps a full paragraph or maybe more. A photo or two would be icing on the cake. The hits on the blog would certainly go up, specially if it is from teachers or officers of the various dance groups on Oahu. Then we could definitely plan on the next step, getting them in as a Guest Blogger of the Blog of their choice.

 "Haleiwa Hula" by Amy Hanaialii

Anyone in our dance community can volunteer to be Guest Blogger. Send me their email, which I send to Blogger. They in turn send you the invitation and the password is between you and Blogger. Once in, you can open the blog, write whatever, post graphics, delete if you wish or publish it all without saying Boo to anyone. You have in effect your own blog within our blog and you can post whenever and whatever you like. With more Guest Bloggers we do not have SOS anymore. And the hits will go through the roof. Simple?

“Illegal aliens have always been a problem in the United States. Ask any Indian.”

Saturday, February 17, 2018

The Hit Parade

In the coming year the dance blogs in Hawaii are going to get strategic about social media. Some Dance Clubs are becoming aware of counters. My criteria has been based on average hits per day. If a blog stays in single digit average per day hits I delete it. Most dance blog and web sites simply delete the counter and no one will ever know that they are just beating their gums. Of course just getting it into double digits is not enough. Now you must look for the material necessary to get the average hits per day in the 20s.

“The social dancers asked, to let them fly and show them how to dance on the wind.”

I do not know for sure but I do have some data with six blogs running. Five comments will give me one more average hit per day, and it matters little what they have to say. The readers can read that there is contact and I get less than that per month, One contribution of one or two paragraphs will get me one more average hit per day, and it is more certain if it closer to dancing. And the most valuable of all is the Guest Blogger and they are worth many hits per month. Our primary territory is Oahu with some expansion to the neighbor islands. Nationwide we are not.

"Jukebox Saturday Night" by Glenn Miller
(Marion Hutton, Tex Beneke & the Modernaires)

All of these fellow dancers will be looking for ways to help us move it throughout the dance environment that engage a far larger number of dancers.The existing blog sites are probably the easiest to utilize for most dance organizations. The complete page set up;is already there, together with existing hits. It would just be a matter of getting one of their members in as a guest blogger and learn the ropes. And with two of their people as guest bloggers, they could double the hits of whatever blog they choose. The only problem is for the guest bloggers to avoid being a rubber stamp of the club, for then they lose their effectiveness.

"Everything in life is temporary. So if things are going good,
enjoy it because it will not last forever."