Going back far enough, "winning" might simply mean the result of running faster or quicker if being pursued by some hungry carnivore. As time went on, from the Olympics in Greece to the weekly plethora of sports, thanks to television, millions can feed their craving, albeit vicariously, for this primeval need within our soul, the elation of winning.
"It is hard to believe that people are telling the truth when you know
that you would lie if you were in their place."
As was said all those years during the introduction of the World Wide World of Sports - "The human drama of competition, bringing you the thrill of victory and the agony of defeat." In our modern and complex society, technology has opened vast new areas of further human competitions. Contests of uniquely human skills involving instruments and materials are being constantly being refined and developed.
"Vaya Con Dios" by Les Paul and Mary Ford
"Because Of You" by Tony Bennett
As of this wasn't complicated enough, we even devised a way of having other humans "decide" who was the winner based on their evaluation of a performance or demonstration of skill. Unfortunately it can be tainted. It was really the only way to produce a winner, at least in the minds of the participants and aficionados of such endeavors as diving, ice skating and ... competition dancing.
At one time we had ballroom dancing in the Aloha Games and no one has come up with a good excuse of cancelling the event. It was a good idea to develop the competition spirit among our good amateur ballroom dancers. International events are just fine of course, but we need a local deal somewhere.